Ampli Marketing
Startup Growth Advisory
About Dennis Volkmann
Startup Marketing Expert
Airbnb - Series B to Series F
Rocketship experience with roles in performance marketing, brand marketing, and operations. Worked across over a dozen different international markets in Europe and Americas, with budgets evolving from thousands to millions.Mettle, by NatWest - Pre-seed to Launch
Designed customer growth funnel with the product team and launched the MVP Pilot, which was used to acquire Mettle's first 100 customers. PR launch with positive coverage on the Financial Times and social media. First CMO role.Molo Finance - From Seed to Series A, and business sold
As CMO, lead acquisition for this UK fintech, growing mortgage loan origination from £5M to >£250M in 3 years. Part of the leadership team during Series A investment and later at business' sale.
Marketing Services
Do you need guidance, or a more hands-on approach?
MARKETING ADVISORY
Led directly by Dennis Volkmann:
Marketing Audit (Leadership)
Marketing Advisory (Team/Function)
Marketing Coaching (1:1)
STRATEGY PLANNING
Define the foundation for brand and growth.
Prioritise "right thing" X "right now".
GTM Strategy for new products/markets
Plan your International expansion
MARKETING EXECUTION
Boost acquisition with paid search
Test new advertising channel
Launch brand or growth campaigns
Available in English, Portuguese, or Spanish
Client Portfolio
Clients and projects since 2023 have ranged from young startups to companies that were established over two decades ago.
Countries covered so far have included: United Kingdom, Panama, Brazil, Singapore, and Philippines.
In all cases, there was a need to improve growth fueled by digital acquisition, and to be more competitive in market, improving owned, earned, and paid channels for best performance.
FAQs
Do I have to be a startup, to be a client?
No.
You don't need to be a startup for us to work together. Dennis has just as much experience working with traditional companies as in with startups.
Ampli Marketing was created to help startups that are gaining tracktion and are ready to scale, but what matters the most is that we share an alignment on ways of working. Particularly on being performance-oriented and digitally strong.
Do you also work with companies beyond series A?
Yes.
Ampli Marketing was designed primarily with Series A startups in mind, but it's frameworks and Dennis experience enables us to work with more mature startups.
The further you are in your journey, the narrower the scope of work tends to be. Maybe a specific campaign, or launching a new international market, or a workshop designed for your team's specific needs.
Where do I need to be based?
Anywhere, as we'll work together remotely.
Dennis works remotely from Panama, with online messaging and video calls, so projects aligned with time zones in Europe and in the Americas work best.
Events and workshops can be negociated with travel costs covered.
What if I don't have a marketing team?
It depends. A project will only be accepted if we believe we can truly help you.
For best results, it's ideal that your business has found market fit and has the budget and the goals to scale acquisition and optimise the growth which is already hapening.
When the Marketing function doesn't exist yet, either the founder has a marketing background and has been covering that part of the business, or the founders chose to work directly with agencies, consultants, and other types of external support.